The Tramontina campaign simply and cleverly shows what it is made for. Each blade of the showcased knives have been shaped into a particular animal. Whether it is poultry, meat or fish, this is a product that will cut through any flesh as though that were its only purpose. In reality, that happens to be particularly true.
Conceived and executed by Inbrax, an ad agency based in Santiago, Chile, the Tramontina campaign was art directed by Manuel Saballa with creative direction by Fernando Cuevas, who also wrote the copy. Captured against pale pastel backdrops, the minimal nature of the images allows people to focus on what the message being sent fully.
Retouched by Manuel Saballa, the Tramontina campaign is utterly playful, appealing to creative and imaginative adults.