The Tramontina Campaign Targets Fish and Meat Eaters
Meghan Young — January 10, 2013 — Marketing
References: inbrax.cl & ibelieveinadv
The Tramontina campaign simply and cleverly shows what it is made for. Each blade of the showcased knives have been shaped into a particular animal. Whether it is poultry, meat or fish, this is a product that will cut through any flesh as though that were its only purpose. In reality, that happens to be particularly true.
Conceived and executed by Inbrax, an ad agency based in Santiago, Chile, the Tramontina campaign was art directed by Manuel Saballa with creative direction by Fernando Cuevas, who also wrote the copy. Captured against pale pastel backdrops, the minimal nature of the images allows people to focus on what the message being sent fully.
Retouched by Manuel Saballa, the Tramontina campaign is utterly playful, appealing to creative and imaginative adults.
Conceived and executed by Inbrax, an ad agency based in Santiago, Chile, the Tramontina campaign was art directed by Manuel Saballa with creative direction by Fernando Cuevas, who also wrote the copy. Captured against pale pastel backdrops, the minimal nature of the images allows people to focus on what the message being sent fully.
Retouched by Manuel Saballa, the Tramontina campaign is utterly playful, appealing to creative and imaginative adults.
Trend Themes
1. Animal-shaped Knives - The trend of incorporating playful, visually engaging elements into traditional kitchen tools creates new opportunities for kitchenware companies to differentiate themselves.
2. Minimalist Advertising - The trend of simple, sophisticated advertising campaigns that highlight creative concepts and unique product features offer opportunities for ad agencies to stand out in a crowded market.
3. Humorous Marketing - The trend of humor in marketing and advertising creates opportunities for brands to connect with consumers in a relatable and memorable way.
Industry Implications
1. Kitchenware - Companies in the kitchenware and cutlery industry can capitalize on the trend of including playful and innovative designs in their product lines to differentiate themselves and capture the attention of consumers.
2. Advertising - Advertising agencies can take advantage ofthe trend towards simple and visually engaging campaigns that highlight unique product features to create standout campaigns for their clients.
3. Food and Beverage - The trend of incorporating humor and creativity into marketing campaigns provides opportunities for food and beverage brands to connect with consumers on a personal and sharable level.
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