What is the trend of lightweight footwear?

Opportunity to create even lighter sneakers for enhanced performance and comfort.

What is the trend of all-terrain design?

Potential to develop versatile shoes that can be used for various activities, such as running, hiking, and swimming.

What is the trend of odor-resistant technology?

Chance to integrate odor-thwarting features into footwear for long-lasting freshness.

What are the implications for the athletic footwear industry?

Disruptive innovation opportunity to revolutionize the athletic footwear market with new lightweight and versatile designs.

What are the implications for the outdoor equipment industry?

Chance to create innovative all-terrain products for outdoor enthusiasts, such as shoes that can withstand various activities.

What are the implications for the textile and material technology industry?

Opportunity to develop new odor-resistant materials and technologies for footwear and other textile applications.

Magnetic Shoelace Training Sneakers : training running shoes

Magnetic Shoelace Training Sneakers

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The 'NOVA' Training Running Shoes Stay Snug During Activity

Michael Hemsworth — January 20, 2017 — Fashion

References: indiegogo & thegadgetflow

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The 'NOVA' training running shoes are a new kind of sneaker that offer enhanced capabilities without adding additional heft to the overall design of the footwear. The all-terrain design of the 'NOVA' sneakers make them capable of being used for running, hiking and even swimming to offer a pair of shoes that can truly go anywhere you do.

The 'NOVA' training running shoes weigh in at just 100-grams and are one of the most lightweight sneaker options on the market. The shoes are purported to thwart odor even after continued use and feature a flexible aesthetic that offers wearers the barefoot feeling. With that said, the 'NOVA' shoes still feature an ample one-inch rubber base sole that provides ample bounce back and support for wearers.

Trend Themes

Lightweight Footwear — Opportunity to create even lighter sneakers for enhanced performance and comfort.
All-terrain Design — Potential to develop versatile shoes that can be used for various activities, such as running, hiking, and swimming.
Odor-resistant Technology — Chance to integrate odor-thwarting features into footwear for long-lasting freshness.

Industry Implications

Athletic Footwear — Disruptive innovation opportunity to revolutionize the athletic footwear market with new lightweight and versatile designs.
Outdoor Equipment — Chance to create innovative all-terrain products for outdoor enthusiasts, such as shoes that can withstand various activities.
Textile and Material Technology — Opportunity to develop new odor-resistant materials and technologies for footwear and other textile applications.

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