The 'sansnom' apparel brand created this greyscale lookbook and presented its latest line of gym attire inside a training gym. The location combined with the black and white stylistic approach brings an authenticity to each piece of clothing.
The lookbook takes full advantage of the training gym by photographing both male and female models in various location. Some images were photographed using the gym's wall-to-wall mirrors, punching bags, vacant studio space and the locker rooms. By using each location, it subtly reflects the versatility of the new line by sansnom.
The minimalist prints stand out within the images and enhance the aesthetic appeal of each article of clothing based on its neutral approach. The collection was created for the 2015 Fall and Winter seasons, which will force athletes to make use of gyms instead of partaking in outdoor fitness activities.