Twice-Fried Plantain Chips

Trader Joe’s Plantain Crisps are a Crispy, Crunchy, and Savory Snack

Trader Joe’s Plantain Crisps are the latest addition to the grocery store's ever-expanding snack lineup.

Twice-fried plantains are a classic Latin American and Carribean snack that is sometimes known as tostones, patacones, or tachinos. Trader Joe’s Plantain Crisps are a new take on the deliciously crispy and crunchy snack. To make the crisps, the brand starts with slices of green plantains, "cooks them in oil, smashes them flat until they’re around two to three inches in diameter, then cooks them again." Though these last two steps are not part of the traditional process, smashing the plantains flat gives the crisps a thinner, crispier profile that makes them perfect for scooping various dips and spreads.

Image Credit: <i> Trader Joe's.</i>

Twice-fried Plantain Chips
Opportunity for creating unique and innovative plantain chip flavors and textures.
Latin American Snacks
Potential for introducing a wider range of Latin American snack options in the market.
Alternative Snack Processing Techniques
Disruptive potential in exploring alternative processing methods to enhance the texture and taste of traditional snacks.

Who This Affects Most

Food Manufacturing
Incorporating innovative techniques and flavors could lead to increased market share and customer engagement.
Snack Food Industry
Creating unique and culturally diverse snack options can tap into a growing market of adventurous consumers.
Food Retail
Stocking and promoting Latin American snacks can attract a niche market of customers seeking diverse and unique snacking experiences.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 19%
Freshness 9%