Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Tracey Spokes, Artistic Director of 13th Theatre Company (INTERVIEW)

— October 22, 2010 — Social Good
Tracey Spokes is the Founder and Artistic Director of the inspiring 13th Theatre Company, which is a social enterprise that uses the performing arts to create a community of equality. Using expression and drama, Tracey Spokes and her team at 13th Theatre work with children with learning disabilities, bullying or emotional issues, so that they can develop the self-confidence to reach their full potentials.

Four Questions with Tracey Spokes:

1. How did the idea for the business model come about?

The idea for the business came about because I realized that the public's perception of disability needed to be changed. I wanted the company to encourage the removal of stereotyping of people and focus on the talents and what is inside a person. We live in a society where appearance is more important than personality/ideals and we need to move away from that idea and hopefully when we do we will become a kinder society that we show respect for everyone.

2. How did you decide to join this sector?

Before I started the business, I was working as a temporary worker, working mainly in the public sector and doing a bit of acting here and there. Theater has always been in my blood but always knew that there was more I could do or had to do. I already had the idea for the theater company but I realized I needed to understand how to start a business. I saw an advertisement for a women's free business course, applied and got on it. The course was all about social enterprise, it was then that I realized that my company actually was a social enterprise and from that point on, I was a part of the social enterprise world.

3. How do you get your inspiration?

I get inspiration from all sorts of places: books, music, art, film, theater and nature. Sometimes you can look at something, hear something or read something and it triggers an idea, so you go with an idea and see if it works. Creativity is about letting the ideas inside you flow and not being afraid to follow them.

4. How do you reset yourself to be creative? Do you have any rituals?

I think creativity is within you all the time but it comes in peaks and troughs. Taking walks in the park, going to a museum and listening to music do help to re-charge my creativity. I do not have any rituals as such but when I am performing a like to get to the venue early to relax and then maybe 20 minutes before curtain up I wait in the wings. It is a bit like meditation before a show starts.

Contact Information:
http://twitter.com/13theatre
0.4
Score
Popularity
Activity
Freshness