Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,279 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,924 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,924 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,279 cutting edge ideas.

Toyota Prius Campaign

Prostitute, Lover, Killer

— March 2, 2008 — Autos
Toyota thinks that sometimes you gotta overlook and forgive a man's wrongdoing, as long as he is driving a Prius!

This new Toyota Prius campaign uses a backdrop of three pretty immoral acts with the tagline, “Well, at least he drives a Prius.”

'Killer' shows a man dragging a dead body into the lake. 'Lover' shows a wife making out with the gardener while the husband is at the doorsteps (How very Desperate Housewives). And 'Prostitute' shows a man in a Prius chatting up a street hooker.

These ads aren't actually official, they were created by art director David Krulik (Bed & Breakfast Advertising Agency) as an unsolicited project during his spare time to enhance his portfolio and gain word of mouth.

The ads were photographed by Luke Stettner.

I think Krulik did a great job in producing ads that are more exciting than most official Toyota campaigns. He surely deserves the attention.

I wouldn't forgive a man killing me or doing my wife unless he has a Lamborghini. That's how I roll.
Trend Themes
1. Provocative Advertising - Opportunities to create edgy and attention-grabbing campaigns that push societal boundaries to generate buzz and brand recognition.
2. Unofficial Brand Advocacy - The potential for talented individuals to create unsolicited projects to enhance their portfolios and gain recognition, showcasing their skills and creativity.
3. Alternative Vehicle Marketing - The use of unconventional and bold advertising strategies to promote eco-friendly vehicles, challenging traditional approaches in the automotive industry.
Industry Implications
1. Advertising - The advertising industry can embrace the use of provocative and attention-grabbing campaigns to captivate audiences and create a unique brand image.
2. Creative Portfolio Development - The creative industry can leverage unsolicited projects as a means to showcase talent, gain word of mouth, and attract new opportunities.
3. Automotive - The automotive industry can explore alternative marketing strategies and disrupt traditional approaches to promote eco-friendly vehicles, targeting a broader consumer base.
6.9
Score
Popularity
Activity
Freshness