Pee-Playing Games

Sega will Install Toylet Game Console at Tokyo's Metro

The Sega Toylet is completely controlled by the user's urine and the sensors in the bowl measure the speed and strength of the, uhhh...flow.

There is also an LCD screen to display the speed, length, strength and accuracy of the pee play, with an incentive to win points to be uploaded to a flashdrive and traded in for prizes.

Implications - Now, this is the kind of product that simultaneously fascinates and depresses me. Has it really come to this? This is what we're doing with the technological advancements we've made? Nevertheless, check out the Sega Toylet in the attached video, I promise urine for a treat. If you ever forgive me for making that pun.

Interactive Urine-based Gaming
Disruptive innovation opportunities include developing new gaming experiences that incorporate unconventional inputs, such as urine.
Gamification in Unlikely Places
Opportunities include exploring gamification strategies in unexpected environments, like public restrooms, to engage and entertain users.
Embodied User Interfaces
Opportunities include designing interactive interfaces that utilize the human body as a control mechanism, blurring the lines between technology and physicality.

Industries Being Reshaped

Gaming
Disruptive innovation opportunities include exploring novel input methods and gameplay mechanics to create unique gaming experiences.
Hospitality
Opportunities include incorporating interactive and entertaining elements into public spaces like restrooms to enhance customer experience.
Human-computer Interaction
Opportunities include developing new ways for users to interact with technology by leveraging the human body and its natural behaviors.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 20%
Activity 59%
Freshness 8%