Touching up is an art form, and many hail French toucher-upper Christophe Huet as a god of photo retouching. It is a fair bet you would have seen some of his work for global brands such as Playstation, AOL, Cartier, and Hermes.
If, like myself, you're fascinated with his work, then you should most certainly visit his 'making of' slideshows where he shares the making of each image. Brilliant stuff, and very touching.
Implications - Businesses that are able to evoke feelings within humans through their products will be at an advantage within today's industry. Consumers will likely opt for products that offer them raw emotions.