Vicks' Touch of Care Ad Tells a True story of an HIV-Positive Boy

 - Mar 19, 2019
References: vicks & adage
Vicks' Touch of Care campaign has released a collection of heartwarming short films that step away from traditional stories seen in advertising, to spotlight the real families that benefit from its products. Its most recent video follows a young, HIV-positive boy living in the Philipines with his late mother's best friend.

The powerful short film is based on a true story and documents the young boy's struggles as he lives with the stigma that's attached to an HIV-positive diagnosis. He's met with resistance, fear, and confusion, but his loving caretaker gives him all the love and support he needs. As the film closes, it's revealed the virus is dormant, followed by a powerful quote from the caretaker, "I believe that whatever is in his blood, is constantly overcome by my love for him."