This Ad for Toronto Crime Stoppers Encourages Anonymous Tips

 - Mar 3, 2013
References: crimestoppers & adsoftheworld
This print ad comes from Toronto Crime Stoppers and is intended to encourage people who witness crimes to come forward with information. Crime Stoppers is an information gathering initiative that collects tips from citizens anonymously and feeds it to Toronto Police to aid investigations.

The visuals of this ad are pretty straight forward at first glance: a gun faces off with a wallet. This is obviously a robbery scene in a shadowy back alley in the city's center. The not-so-obvious element of this ad is the figure in the background that seems to be walking out of the store. His (or her) face isn't visible because the gun is in the line of sight. This faceless witness is who Toronto Crime Stoppers aims to attract with this ad.