Through it has been more than two decades since Bill Gates declared that "content is king," that sentiment remains as true today as it did in the early days of the Internet. Unfortunately, few companies truly understand how to make content work for them in the digital age. It is this crucial gap in knowledge that John Hall tackles in his upcoming book 'Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You." As the CEO and co-founder of 'Influence & Co.,' Hall uses his wealth of industry experience to reveal precisely how brands can build influence and ultimately become leaders in their industry.
'Top of Mind' is a groundbreaking framework that helps brands and business leaders use content in a way that keeps their name at the front and center of their audience's mind. More specifically, Hall reveals how consumer needs and expectations have evolved, how to build a consistent brand and the proven methods for using digital content in a way that builds lasting trust. All of these habits and strategies can help to drive new opportunities and ultimately increase growth.
Dubbed "An absolute must-read for any professional or company seeking to build influence and lead their industry" by Forbes, 'Top of Mind' is a valuable tool for helping brands build trust, create opportunities and keep themselves at the top of their audience's mind. To learn the secrets of dominating content marketing, pre-order a copy of Hall's new book here.