Top Gear Magazine is taking steps to promote responsible driving with this bold new print ad.
The ad draws attention to child deaths due to speeding and encourages drivers to keep to the speed limit. Top Gear Magazine is an auto magazine from England that covers the auto industry. They profile car makers and publish sleek photos of the newest cars. Overall, the magazine glamorizes driving the way a fitness magazine does weight lifting.
Displaying their fair share of social responsibility, Top Gear Magazine published this ad featuring a small child with sidewalk chalk kneeling down on the road. Although the child doesn’t seem distraught or upset, the kicker is that he’s actually chalking out what looks like his own body. This is a bold and quite eerie way of communicating the danger of speeding.