Texas-based fitness brand Better Way Body has announced the launch of TonerBum, a utility patented glute and leg toning dumbbell. The five-pound dumbbell adheres to a strict ergonomic design that prioritizes comfort while ensuring the effective isolation of all three gluteus muscles: the gluteus maximus, gluteus medius, and gluteus minimus.
According to the company, TonerBum activates users' gluteal muscles in a faster, safer, and more effective manner than traditional squats, lunges, and resistance band-based exercises. In addition, the dumbbell boasts a simple U-shaped design, making it easy for customers to wrap around their thighs.
The new glute-focused product was designed by certified yoga instructor Alina Kravchenko, who recognized a gap in the market. “While using resistance bands and traditional hand-held dumbbells during glute and leg exercises, I noticed how difficult and uncomfortable they were to use," said Kravchenko, which led her to develop TonerBum.
Image Credit: TonerBum
What's Driving This Trend
- Ergonomic Fitness Accessories
- Fitness innovators can develop and market accessories designed to be comfortable and effective during workouts.
- Muscle-isolating Equipment
- Gym equipment manufacturers can invest in developing machines that target specific muscles groups for better results.
- Patented Fitness Equipment
- Entrepreneurs can explore new patents for innovative and effective fitness gear.
Who This Affects Most
- Fitness Equipment Manufacturing
- This industry can continue to innovate and develop new equipment designs and materials for better ergonomics and muscle-targeting.
- Athletic Apparel & Accessories
- Companies in this industry can capitalize on the growing interest in fitness accessories and create specialized apparel for muscle-targeting exercises.
- Fitness Instructing & Personal Training
- Professional fitness instructors and personal trainers can introduce clients to muscle-isolating equipment like TonerBum for better results during workouts.
