Many music festivals have begun using RFID-embedded wristbands in order to offer attendees a faster and more convenient overall experience, and the Tomorrowland bracelet has found creative ways to make those technological ID tags more social. While most RFID wristbands offer features like access to the festival grounds and mobile payment for food, drinks, and merchandise, the Tomorrowland bracelet lets festival-goers connect with one another.
Every attendee at Tomorrowland has the option to connect their RFID bracelets to their Facebook accounts. Each Tomorroland bracelet has a small, low-profile button shaped like a heart on it. When two people both press those buttons at the same time, the bracelets will register one another and the wearers' Facebook info will automatically be included in a "daily special friendship email" that provides the contact info of all the people one met during their time at Tomorrowland.
What's Driving This Trend
- Rfid-embedded Wristbands
- Opportunity for businesses to create innovative and social experiences through the use of RFID technology in wristbands at music festivals.
- Social Connection at Festivals
- The trend of incorporating social networking features into festival experiences to enhance attendee interactions and connections.
- Contact Sharing Technology
- Emerging trend of using wearable technology to automatically share contact information between individuals at events.
Who This Affects Most
- Event Management
- Disruptive innovation opportunity for event management companies to incorporate RFID-embedded wristbands and social networking features into their offerings.
- Wearable Technology
- Opportunity for wearable technology companies to develop contact sharing features that can be integrated into festival wristbands.
- Social Networking
- Potential for social networking platforms to create partnerships with music festivals and offer enhanced connectivity and contact sharing features.
