Many music festivals have begun using RFID-embedded wristbands in order to offer attendees a faster and more convenient overall experience, and the Tomorrowland bracelet has found creative ways to make those technological ID tags more social. While most RFID wristbands offer features like access to the festival grounds and mobile payment for food, drinks, and merchandise, the Tomorrowland bracelet lets festival-goers connect with one another.
Every attendee at Tomorrowland has the option to connect their RFID bracelets to their Facebook accounts. Each Tomorroland bracelet has a small, low-profile button shaped like a heart on it. When two people both press those buttons at the same time, the bracelets will register one another and the wearers' Facebook info will automatically be included in a "daily special friendship email" that provides the contact info of all the people one met during their time at Tomorrowland.