ToMa is a self-taught photographer based in Paris, France. His photos are gritty, realistic and demonstrate that flawless subjects are a thing of the past.
ToMa's recent collection uses this pragmatic aesthetic and the result is captivating. Although his subjects are presented in a realistic manner, flaws and all, the photos are that much more enticing due to their no-nonsense nature. ToMa does not waste time trying to cover up a model's signs of aging but instead embraces these features with brilliant results.
Implications - Many advertisements are full of unrealistically perfected subjects, and consumers are becoming tired of this aesthetic. Companies would be wise to use a pragmatic approach when designing packaging and publicity stunts that celebrate the natural abilities and beauty of individuals.
Poised Pragmatic Photography
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