Rapper-Honoring Lipsticks

This Exclusive Fall-Appropriate Tom Ford Lipstick is Inspired by Drake

This Tom Ford lipstick was created in honor of your boy Drake. The Drake lipstick was recently announced by the designer and will be apart of his second annual Lips & Boys collection, which will be available as of October 30, 2015.

The shimmering stick is an autumnal shade of plum inspired by the Toronto-bred rapper. The fall makeup line is a limited edition and pays homage to important men in the designer's life. The deep burgundy hue also comes in a miniature version, which makes it ideal to travel with.

Perfect for running through the 6 with your woes or dancing along to Drake's Hotline Bling video, the new Tom Ford lipstick will have you looking your absolute best.

Rapper-inspired Lipsticks
The trend of creating lipsticks that are inspired by famous rappers offers an opportunity for cosmetic companies to target a specific niche market.
Limited Edition Makeup Collections
Creating limited edition makeup collections in tribute to important men in a designer's life provides an opportunity for designers to create buzz and exclusivity around their products.
Shimmering Fall Makeup
The trend of creating shimmering makeup products in autumnal shades offers an opportunity for cosmetic companies to tap into consumers' desire for seasonal trends and limited edition products.

Industries Being Reshaped

Cosmetics
The cosmetics industry can capitalize on the trend of creating rapper-inspired lipsticks by targeting a specific niche market.
Fashion
Designers in the fashion industry can create limited edition makeup collections as a way to expand their brand and create a buzz around their products.
Entertainment
The entertainment industry can collaborate with cosmetic companies to create products inspired by famous celebrities, offering them a new revenue stream.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 44%
Activity 28%
Freshness 8%

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