We all do it, so it’s about time we knew what each of us likes best when it comes to our toilet reading habits as this ‘What Do People Read While On The Toilet?’ infographic shows.
It’s a known fact—whether you like to be open about it or not—that most people engage in some form of reading when they have a couple minutes of complete alone time and peace in the toilet. As the infographic portrays, 63% of us read a book, magazine or newspaper while using the bathroom.
Put together by the Magazine Discount Center, this toilet reading infographic shows that 30 minutes is the average amount of time spent in bathrooms on a daily basis and that the first choice of reading material comes in the form of magazines. The infographic also shows that people like to read texts and answer calls while they’re on the can!
What's Driving This Trend
- Bathroom Behavior
- Understanding the reading preferences of people on the toilet provides an opportunity for new content creation, such as specifically designed bathroom books or mobile apps.
- Toilet Advertising
- With so many people spending a considerable amount of time on the toilet, companies can take advantage of this by placing targeted ads in bathroom stalls or on toilet papers.
- Smart Toilets
- Smart toilets can be developed to incorporate reading material options, personalized reading recommendations, and even track reading habits for research purposes.
Who This Affects Most
- Publishing
- Publishers can explore new opportunities in the bathroom reading market, creating tailored content for this specific audience.
- Digital Advertising
- Digital advertising companies can offer innovative and targeted ads in bathroom spaces to gain more business and increase consumer engagement.
- Bathroom Technology
- The development of smart toilets can create new opportunities for tech companies focused on health and wellness, as well as for the creation of personalized content.
