Cheetos’ ‘Project TP’ virtually allows users to toilet paper houses without any of the mess or consequences.
After visiting the Project TP site, users can enter a street address which is located on Google maps. The target is marked with an ominous black flag bearing a skull and crossbones made of Cheetos. Users have the chance to confirm their target, then sit back and watch as their chosen location is covered in toilet paper.
This is a hilarious way to perform a mischievous prank. To date, Cheetos counts that over 103 million feet of toilet paper have been virtually used to toilet paper houses. It's a harmless and fun way for this brand to drive traffic to its site before kids go trick or treating, especially to promote its new glow-in-the-dark chip bags, which are perfect for Halloween.