Toilet paper is intended to be hidden away until required, so the 'Who Gives A Crap' toilet paper design packaging is intended to make it something worth displaying.
Designed by Craig & Karl, the 'Who Gives A Crap' packaging features the design duo's signature aesthetic of bold colors and pop art imagery.
The 'Who Gives A Crap' brand is focused on providing environmentally friendly toilet paper to consumers, whilst donating 50% of the profits gained to WaterAid to help improve developing nation sanitation.
Consumers are becoming more discerning about how they ordinary products around them are designed, packaged and created. As such, the 'Who Gives A Crap' toilet paper design packaging is a design-conscious way to help get consumers excited about the mundane, while supporting charitable causes.