The 'Who Gives A Crap' Toilet Paper Design is by Craig & Karl
Michael Hemsworth — May 29, 2016 — Marketing
References: au.whogivesacrap.org & thedieline
Toilet paper is intended to be hidden away until required, so the 'Who Gives A Crap' toilet paper design packaging is intended to make it something worth displaying.
Designed by Craig & Karl, the 'Who Gives A Crap' packaging features the design duo's signature aesthetic of bold colors and pop art imagery.
The 'Who Gives A Crap' brand is focused on providing environmentally friendly toilet paper to consumers, whilst donating 50% of the profits gained to WaterAid to help improve developing nation sanitation.
Consumers are becoming more discerning about how they ordinary products around them are designed, packaged and created. As such, the 'Who Gives A Crap' toilet paper design packaging is a design-conscious way to help get consumers excited about the mundane, while supporting charitable causes.
Designed by Craig & Karl, the 'Who Gives A Crap' packaging features the design duo's signature aesthetic of bold colors and pop art imagery.
The 'Who Gives A Crap' brand is focused on providing environmentally friendly toilet paper to consumers, whilst donating 50% of the profits gained to WaterAid to help improve developing nation sanitation.
Consumers are becoming more discerning about how they ordinary products around them are designed, packaged and created. As such, the 'Who Gives A Crap' toilet paper design packaging is a design-conscious way to help get consumers excited about the mundane, while supporting charitable causes.
Trend Themes
1. Bold Packaging Design - The 'Who Gives A Crap' toilet paper packaging showcases bold colors and pop art imagery, catering to consumers who appreciate visually appealing designs.
2. Eco-friendly Products - Consumers are increasingly looking for environmentally friendly products like 'Who Gives A Crap' toilet paper, creating opportunities for companies to invest in sustainable packaging and materials.
3. Cause-related Branding - 'Who Gives A Crap' donates 50% of their profits to WaterAid, showcasing the potential for brands to align with charitable causes and attract socially conscious consumers.
Industry Implications
1. Packaging Design - Companies can explore bold and visually appealing packaging designs for everyday products, like toilet paper, to create a memorable brand experience.
2. Eco-friendly Products - The market for eco-friendly products, such as sustainable toilet paper, is growing, offering opportunities for companies to tap into consumer demand for environmentally conscious options.
3. Cause-related Marketing - Brands can differentiate themselves by aligning with charitable causes, like 'Who Gives A Crap,' and appealing to consumers who want to make a positive impact through their purchasing choices.
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