High-Protein Toaster Pastries

The Smart Co.'s Smart Tart is a Better-for-You Toaster Pastry

Everything from ice cream to cookies have gotten the high-protein, better-for-you treatment and with its Smart Tart, The Smart Co. is putting a healthier spin on the toaster pastry. The brand's approach to health can be appreciated with flavors like Blueberry Acai, Cinnamon and Strawberry Chia, which are a far cry from other options on the market that are sugary and artificial. Additionally, Smart Tarts are packed with eight grams of protein per tart and share 50% less sugar than the average brand.

The low-sugar, high-protein toaster pastries are free from artificial flavors or colors, and contain a slice of jam in the middle that's made from real fruit. The all-natural grab-and-go snacks are free from high fructose corn syrup.

Better-for-you Snacks
The rise of better-for-you snacks continues, creating a need for healthy, all-natural snacks like The Smart Co.'s Smart Tarts.
High-protein Foods
High-protein foods are becoming more popular, creating an opportunity for innovation in this space like The Smart Co.'s Smart Tarts.
Clean Eating
The trend towards clean eating is driving demand for healthier and natural alternatives like The Smart Co.'s Smart Tarts.

Industries Being Reshaped

Food and Beverage
The food and beverage industry can capitalize on the trend towards better-for-you snacks like The Smart Co.'s Smart Tarts.
Health and Wellness
The health and wellness industry can embrace the trend towards high-protein, all-natural snacks like The Smart Co.'s Smart Tarts.
Grocery
The grocery industry can diversify its product offerings to include all-natural grab-and-go snacks like The Smart Co.'s Smart Tarts.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 69%
Activity 77%
Freshness 9%

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