The Tip Top Mini Loaf campaign recognizes some of modern society's daily desires such as shorter Mondays and shorter acceptance speeches. Although these longings can seem somewhat frivolous, they are ever-present, just like regular-sized loaves of bread. Sometimes a momentary break from the norm is all that is needed to appreciate what person has in life.
Thanks to DDB, an ad agency based in Sydney, Australia, the Tip Top Mini Loaf campaign offers one way to escape the everyday and enjoy something different. It promotes a line of shortened bread loafs that offer the same satisfaction of typical loaves, but in a healthier portion. Available in whole wheat, nine grain and soft white options, Tip Top Mini Loaf will appeal to many.
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