Despite rapidly declining cereal sales, General Mills has released a brand new breakfast product called 'Tiny Toast.' As the company's first new cereal brand in 15 years, the new breakfast dish aims to attract a new generation of consumers.
Tiny Toast is a breakfast cereal made up of miniature toast-shaped pieces. Unlike some of the company's more sugary cereal brands, the new product is made from wholesome ingredients and contains no artificial flavors or high-fructose corn syrup. For added flavor, the cereal is coated with either strawberry or blueberry-flavored powder.
Not only does the new cereal appeal to millennial preferences for healthier and more natural products, but it also plays into the ongoing obsession with toast as a popular breakfast food.