Telling Tipping Tumblers

The Tilt Glass Indicates a Volume of 6 Ounces by Leaning to One Side

The Tilt Glass is unlike many of the topsy-turvy tumblers that you might have come across; its quirky crookedness is practical and not simply aesthetic. Designed by Markus Johansson, this drinking vessel's form is actually capable of measuring a fairly precise serving of alcohol.

An empty Tilt Glass sits with its inner base fairly level, flaunting its eccentric curving contours and its angled rim. As you carefully pour a beverage into it, the drinking glass will not budge, until you reach a volume of 6 oz. When this occurs, the whiskey glass will become off-balanced and shift its weight onto the beveled part of its bottom. This change produces a ringing noise that even allows blind bourbon lovers to prepare a standard portion.

Topsy-turvy Tumblers
Opportunity to create unique and practical drinking vessels with quirky designs that also serve a functional purpose like measuring precise servings of liquid.
Quirky Crookedness
Opportunity to design unconventional products with eccentric curving contours and angled rims that add a playful and aesthetically pleasing element.
Measuring Technology
Opportunity to incorporate innovative measuring mechanisms into various products to provide users with accurate portion control.

Who This Affects Most

Glassware Manufacturing
Glass manufacturers can explore producing unique, off-balanced drinking glasses that provide practical functionality while also adding a distinctive design element.
Beverage Packaging
Beverage packaging companies can create innovative containers with built-in measuring technology, catering to consumers who value precise servings and portion control.
Bar and Restaurant Supplies
Suppliers in the bar and restaurant industry can offer a range of quirky and practical drinking vessels, attracting customers who appreciate unique and functional glassware.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 31%
Freshness 8%

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