The TikTok Re:Make Challenges the Community to Rethink Past Ads
Laura McQuarrie — August 3, 2021 — Marketing
References: newsroom.tiktok & wersm
TikTok Re:Make is a new campaign that taps into the creativity of the community on the platform and it challenges users to rethink iconic ad campaigns from the past. While there are many advertisements that made a big impact through traditional media channels, TikTok is asking its community to remix these ads for a new generation and its own short-form video platform.
Using the #TikTokReMake tag, people on the platform are encouraged to share their own renditions of ads from the past. Some of the brands that have already gotten in on the action include Skittles (for the 2007 Touch ad) and Snickers (for the Game ad from 2010 featuring Betty White,) both of which are working with creators who are reinventing the ads in their own ways.
Using the #TikTokReMake tag, people on the platform are encouraged to share their own renditions of ads from the past. Some of the brands that have already gotten in on the action include Skittles (for the 2007 Touch ad) and Snickers (for the Game ad from 2010 featuring Betty White,) both of which are working with creators who are reinventing the ads in their own ways.
Trend Themes
1. Crowdsourced Advertising - TikTok Re:Make is a prime example of a platform leveraging user-generated content to refresh iconic ads for a new generation.
2. Creative Challenges - TikTok's challenge-driven Re:Make campaign is tapping into the creativity of its userbase in a unique way, inviting them to think outside the box and come up with new takes on old ideas.
3. Retro Reimagining - By tapping into nostalgia for past ad campaigns and offering a modern spin, TikTok is catering to younger generations seeking both the familiar and the fresh in their media consumption.
Industry Implications
1. Marketing & Advertising - By leveraging the crowdsourcing power of platforms like TikTok, marketers and advertisers can reinvigorate ad campaigns in cost-effective and engaging ways.
2. Social Media - TikTok's Re:Make campaign offers an innovative approach to user engagement and content creation, highlighting the unique opportunities offered by social media as a digital marketing channel.
3. Entertainment - By tapping into pop culture nostalgia for classic ads, TikTok's Re:Make campaign is offering a new form of entertainment that blends the old and the new, providing exciting opportunities for entertainment innovation.
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