TikTok Fashion Month Will Feature Numerous Brands
Ellen Smith — September 15, 2020 — Fashion
The COVID-19 pandemic has led to the digitization of fashion weeks throughout the world, forcing brands to get creative with connecting to their viewers -- TikTok's fashion month is launching in response to this, inviting top designer brands to host their fashion shows on the platform.
Available through the highly popular app, viewers are welcomed to watch a livestream of fashion shows, and extra content from fashion creators. Saint Laurent will be livestreaming its runway show, while JW Anderson will be using TikTok to unveil its collection In an official statement, TikTok's head of fashion content partnerships, Cece Vu said “We’ve seen the fashion industry reinvent what luxury fashion means to culture and society through TikTok by bringing fashion into the homes of our community during quarantine.”
Image Credit: Tora Northman/Hypebae
Available through the highly popular app, viewers are welcomed to watch a livestream of fashion shows, and extra content from fashion creators. Saint Laurent will be livestreaming its runway show, while JW Anderson will be using TikTok to unveil its collection In an official statement, TikTok's head of fashion content partnerships, Cece Vu said “We’ve seen the fashion industry reinvent what luxury fashion means to culture and society through TikTok by bringing fashion into the homes of our community during quarantine.”
Image Credit: Tora Northman/Hypebae
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