Sylvester Stallone's Tiger Eye Coffee Delivers Liquid Motivation
Laura McQuarrie — January 9, 2023 — Pop Culture
Sylvester Stallone is venturing into the world of ready-to-drink coffee products with the launch of Tiger Eye coffee, designed to deliver "the liquid motivation to help you rise up, look in the mirror and get back on the grind." The silky smooth ready-to-drink beverages are ready to enjoy in flavors like Coconut Latte with tropical notes, classic Coffee Latte and Coffee Mocha, which boasts knockout coffee flavor.
These canned coffee beverages tap into consumers' demand for convenience, above all else, but not at the compromise of great taste. Increased interest in cold brew coffee is driving the creation of many canned coffee beverages like these iced varieties.
Tiger Eye coffee is coming to GoPuff, the on-demand delivery service.
These canned coffee beverages tap into consumers' demand for convenience, above all else, but not at the compromise of great taste. Increased interest in cold brew coffee is driving the creation of many canned coffee beverages like these iced varieties.
Tiger Eye coffee is coming to GoPuff, the on-demand delivery service.
Trend Themes
1. RTD Coffee Products - Ready-to-drink coffee products are on the rise as consumers seek convenience without sacrificing taste.
2. Cold Brew Coffee - Increased interest in cold brew coffee is driving the creation of many canned coffee beverages like Tiger Eye Coffee.
3. Celebrity-endorsed Products - Celebrity-created products, like Sylvester Stallone's Tiger Eye Coffee, are gaining popularity and could provide opportunities for other celebrities to enter new markets.
Industry Implications
1. Beverage - The beverage industry could capitalize on the demand for quick, convenient, and tasty coffee products by developing more ready-to-drink and cold brew coffee options.
2. Delivery Services - On-demand delivery services, like GoPuff, could expand their offerings to include more canned coffee products and cater to consumers seeking convenience.
3. Celebrity Branding - The trend toward celebrity-created products presents opportunities for branding agencies to help connect influencers with new markets and product ideas.
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