The new TIG snack bars have been unveiled by Kelloggs-owned Insurgent Brands as a savory line of products for consumers who are looking for an alternative way to snack. Launching into the US market, the snacks are characterized by their savory flavor profile that includes such options as Buffalo, BBQ, Chili Lime and Pizza. The chickpea-based snacks are made with a range of plant-based ingredients and contain just 140 calories and between one and two grams of sugar with seven grams of fiber to boot.
The TIG snack bars were touted by CMO of Rxbar Victor Lee who said, "Snack cravings aren’t just for the sweet tooth – we’ve all experienced that instant craving for something different, savoury or bold, without the guilty feeling that comes afterwards. TIG makes it possible for snack bars to provide the same indulgent flavours people crave while maintaining better-for-you ingredients.”