Throw Tomatoes is a social networking app that is a godsend for people like me who'd like to be able to express their disappointment, chagrin and pet peeves in a spontaneous and genuine way without being fearful of the judgment of all the hyper-politically correct people out there. The app gives people the opportunity to openly express their opinions about things they like and don't like.
Tomato-throwing is a universal expression of discontentment and disgust, and the app takes this into account. Users can take a picture of something -- say a dish at a restaurant that didn't taste good, or an athlete they're not fond of -- and hurl a virtual tomato at it. If you're in a positive mood, you can attach a green tomato next to a picture of something you do like. You can then add captions and hashtags and share your post on Facebook, Twitter and Instagram.
Key Themes Behind This Trend
- Social Networking Apps for Complaints
- Disruptive innovation opportunity: Develop a social networking app that allows users to express their complaints and dislikes in a spontaneous and genuine way.
- Virtual Tomato-throwing
- Disruptive innovation opportunity: Create a virtual experience app that lets users throw tomatoes at pictures of things they dislike or find disappointing.
- Opinion Sharing Platforms
- Disruptive innovation opportunity: Build an opinion sharing platform that enables users to openly express their opinions about any topic or experience.
Where This Applies
- Social Media
- Disruptive innovation opportunity: Social media platforms can integrate features that allow users to share and express their complaints and dislikes more openly.
- Mobile Applications
- Disruptive innovation opportunity: Developers can create mobile applications that provide users with a platform to voice their frustrations and dislikes.
- Hospitality Industry
- Disruptive innovation opportunity: Restaurants and hotels can use complaint-encouraging apps as a feedback tool to improve their offerings and services.
