Complaint-Encouraging Apps

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The Throw Tomatoes App Lets You Complain About and Praise Stuff

— October 27, 2014 — Tech
Throw Tomatoes is a social networking app that is a godsend for people like me who'd like to be able to express their disappointment, chagrin and pet peeves in a spontaneous and genuine way without being fearful of the judgment of all the hyper-politically correct people out there. The app gives people the opportunity to openly express their opinions about things they like and don't like.

Tomato-throwing is a universal expression of discontentment and disgust, and the app takes this into account. Users can take a picture of something -- say a dish at a restaurant that didn't taste good, or an athlete they're not fond of -- and hurl a virtual tomato at it. If you're in a positive mood, you can attach a green tomato next to a picture of something you do like. You can then add captions and hashtags and share your post on Facebook, Twitter and Instagram.

Trend Themes

  1. Social Networking Apps for Complaints — Disruptive innovation opportunity: Develop a social networking app that allows users to express their complaints and dislikes in a spontaneous and genuine way.
  2. Virtual Tomato-throwing — Disruptive innovation opportunity: Create a virtual experience app that lets users throw tomatoes at pictures of things they dislike or find disappointing.
  3. Opinion Sharing Platforms — Disruptive innovation opportunity: Build an opinion sharing platform that enables users to openly express their opinions about any topic or experience.

Industry Implications

  1. Social Media — Disruptive innovation opportunity: Social media platforms can integrate features that allow users to share and express their complaints and dislikes more openly.
  2. Mobile Applications — Disruptive innovation opportunity: Developers can create mobile applications that provide users with a platform to voice their frustrations and dislikes.
  3. Hospitality Industry — Disruptive innovation opportunity: Restaurants and hotels can use complaint-encouraging apps as a feedback tool to improve their offerings and services.
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