'Those Aren't Pants' is a blog that goes ahead and says what we have all been thinking--that leggings are not pants, and do not resemble pants, even on a good day.
Sure, the fashionable types of the world will say the opposite, but pants are not skintight, and pants are not made out of a stretchy cotton blend. 'Those Aren't Pants' is a photoblog that illustrates for us all just how brutal leggings can be.
Why This Trend Is Growing
- Athleisure Fashion
- Disruptive innovation opportunity lies in creating fashion-forward athleisure alternatives to leggings.
- Body-positive Clothing
- There is an opportunity for disruptive innovation in designing clothing that embraces all body types and promotes self-confidence.
- Sustainable Fabrics
- Developing eco-friendly leggings made from sustainable materials presents a disruptive innovation opportunity in the fashion industry.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can capitalize on the shift towards athleisure fashion by offering a variety of alternatives to leggings.
- Body-positive Movement
- The body-positive movement can influence the fashion and retail industries to create clothing lines that cater to diverse body types.
- Textile Manufacturing
- Textile manufacturers have an opportunity to invest in research and development of sustainable fabric options for leggings.
