Roku Launches 'This Old House Makers Channel' For DIYer's
Niko Pajkovic — February 9, 2022 — Art & Design
References: roku & mediaplaynews
Leading streaming platform Roku has announced the launch of 'This Old House Makers Channel,' a new channel dedicated to home improvement and craft content. The new launch sees the brand continuing to expand its ever-growing list of licensed content, which has certainly contributed to the television industry's current "cord-cutting" phenomenon.
The new channel will center around two series: 'This Old House' and 'Ask This Old House,' both of which will feature craftspeople showcasing their skills in design, building, metalworking, woodworking, and more. Founded in 1979, This Old House has provided homeowners with a valuable resource for DIY building information.
“‘This Old House’ has provided trusted expertise to generations of homeowners, and we are delighted to continue our tradition of excellence by showcasing the most talented makers in the industry today,” Dan Suratt, VP of ‘This Old House,’ Roku, said in a statement.
Image Credit: Roku
The new channel will center around two series: 'This Old House' and 'Ask This Old House,' both of which will feature craftspeople showcasing their skills in design, building, metalworking, woodworking, and more. Founded in 1979, This Old House has provided homeowners with a valuable resource for DIY building information.
“‘This Old House’ has provided trusted expertise to generations of homeowners, and we are delighted to continue our tradition of excellence by showcasing the most talented makers in the industry today,” Dan Suratt, VP of ‘This Old House,’ Roku, said in a statement.
Image Credit: Roku
Trend Themes
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Home Improvement Streaming Channels — The popularity of this new channel indicates a growing trend towards DIY home improvement with an emphasis on video content.
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'cord-cutting' Phenomenon — The rise of licensed content on streaming platforms like Roku is contributing to the growing trend of consumers cancelling traditional cable subscriptions.
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DIY Building Resources — The continued success of This Old House indicates a trend towards DIY building projects and an opportunity for companies to provide resources and products for this market.
Industry Implications
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Streaming — Streaming platforms like Roku have disrupted the traditional television industry and created new opportunities for licensed content and targeted advertising.
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Home Improvement — The growing trend towards DIY home improvement projects presents opportunities for companies in the home improvement, craft, and building materials industries to offer new products and services.
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Digital Media — The popularity of video-based DIY content on streaming platforms is creating opportunities for companies in the digital media industry to produce and distribute this type of content.
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