Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Thirsties' Wipes Have Two Eyeballs on the Front

Thirsties is a company that sells reusable wipes, and recently had Avery Johnson do the branding for the product. She chose quite a minimalist look, but added in some subtle humor towards the bottom of the label.

The top part of the label highlights the name of the brand as well as what it offers, but the bottom section has two eyes poking out of the bottom. This gives the label a cheeky and childlike look, making it appeal to a demographic of parents looking for products that will help make cleaning up after children easier. There are a few different colors to choose from, all of which will make the process of tidying that much quicker and overall painless.