The 'Awkward Thinking Of You Card' by Emily McDowell on Etsy is definitely not your average thinking of you card.
The card begins: "I'm thinking of you, but not in a creepy way" and as the rambling message goes on, covering the entire front page of the funny love card, it humorously thinks aloud "oh god, why am I telling you this?" near the end.
Although the message truly might be a little bit on the awkward side, it's mostly made endearing by Emily's beautifully illustrated type. As Emily notes, the inspiration for creating this card came from finding that most other thinking of you cards were much too vague — that is one thing this charming and personality-packed card is not.
Why This Trend Is Growing
- Humorous Greeting Cards
- Opportunity to disrupt the traditional greeting card industry with funny and relatable messages.
- Personalized Illustrations
- Potential to innovate by offering custom illustrated cards that reflect the recipient's personality.
- Authentic and Relatable Messaging
- Disruptive opportunity to create greeting cards that connect emotionally with recipients through honest and relatable messages.
Industries Being Reshaped
- Greeting Card
- The greeting card industry can benefit from incorporating humor and personalized illustrations into their products.
- E-commerce
- Online retailers have the potential to tap into the market for unique and relatable greeting cards.
- Stationery and Gift
- By offering authentic and heartfelt greeting cards, the stationery and gift industry can differentiate itself from mass-produced products.
