In order to promote its range of colored mascara and eyeliner products, Benefit Cosmetics' 'They're Real!' tour has been crossing the UK, truly giving fans the chance to get up close and personal with the beauty products.
On the They're Real tour, Benefit is visiting the top performing stores around the country. In order to make the experience as fun as it can be, the tour is being led by two fun characters—Honest Leah and Agent Dick—as well as a gigantic talking magnifying glass mirror.
The five-foot magnifying glass serves as an interactive mirror station where consumers can approach and have the mirror rehearse, in verse, what colors would best suit them. This was a huge part in attracting hundreds of consumers to stores. On some days, the brand is successful at performing makeovers and making sales to more than 250 women.