It is now summer, so the temperature is a bit too hot for the thermometer sweater. But have no fear, this unique design also comes in a t-shirt version.
The thermometer sweater really doesn't tell you what the temperature it is outside, but it still makes a fashionable statement. The basic, graphic-less sweater is from American Apparel and it comes in men's or women's sizes.
Implications - Current fashion trends focus on 'geek chic' or styles which promote nerdy qualities. Consumers feel these fashions reveal and reflect aspects of their personalities and allow them to express their individuality in a crowd. This trend will prompt companies to release products which reflect the values and ideals of their consumer base.
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