We Stay Warm Together is a new campaign from UNIQLO and it's sharing the world’s first-ever digital artworks—ThermoArt—using human body temperature in real-time. Using three cameras (a color camera, a thermal camera and a depth camera) UNIQLO captured images, infrared radiation energy and the distance between. The campaign shows off works of digital art that are reminiscent of the brand's own HEATTECH collection, which generates and retains heat from the body.
On Instagram, UNIQLO created a mobile experience of ThermoArt that uses augmented reality to generate patterns based on movements. The experience can be accessed on social media by scanning the QR code. Moving into winter, UNIQLO's ThermoArt AR filter aims to welcome people to "a new world where heat generated by you, will keep you warm and cozy."
Image Credit: UNIQLO
Key Themes Behind This Trend
- Real-time Temperature-based Digital Artworks
- There is an opportunity for technology companies to create more personalized and interactive digital artwork experiences based on real-time temperature data.
- Augmented Reality-based Mobile Experiences
- Businesses can benefit from creating interactive augmented reality experiences that can be accessed through mobile devices to engage customers and promote their products.
- Integration of Physical and Digital Art
- Artists and designers can explore the integration of physical and digital art to create new and innovative products and experiences.
Where This Applies
- Fashion Retail
- Fashion retailers can utilize technology to create more immersive and personalized experiences for their customers, promoting their products in a more engaging way.
- Art and Design
- The art and design industries can explore new opportunities to integrate technology into their work, creating innovative and interactive products and experiences.
- Mobile Technology
- Mobile technology companies can benefit from creating new applications and tools that use augmented reality and real-time data to create engaging user experiences.
