Therabody released units’ new line of products, including the Theragun mini. The new line of products is the fourth generation of massage tools from the company. All of the products in the line are equipped with “Quiet Force” technology, which allows the device to have the necessary power with reduced sound output. Additionally, it can reach nearly all muscles and joints on the human body and delivers massage therapy.
The product line consists of the Theragun mini, Prime, and the Elite. The Theragun mini is priced at $200 and it is a pocket-sized item that can dispense 20 pounds of course and features three different settings. The Prime costs $299 and has 30 pounds of force, as well as five-speed settings. The Elite is priced at $399, and it has 40 pounds of force and customizable speed options. All of the models are currently available form the company website.
Image Credit: Therabody
What's Driving This Trend
- Portable Massage Guns
- The rise of portable massage guns presents an opportunity for manufacturers to create innovative designs for on-the-go treatment.
- Quiet Force Technology
- Incorporating Quiet Force technology into massage guns presents an opportunity for more comfortable, less disruptive treatment options.
- Customizable Speed Options
- The trend towards customizable speed options in massage guns presents an opportunity for manufacturers to create devices that can be tailored to specific user needs.
Who This Affects Most
- Fitness Industry
- With the increasing popularity of at-home workouts and recovery, the fitness industry has an opportunity to incorporate portable massage guns as a recovery tool.
- Healthcare Industry
- The healthcare industry has an opportunity to incorporate portable massage guns as a non-invasive, drug-free treatment option for muscle aches and pains.
- Technology Industry
- The trend towards customizable and miniature massage gun designs presents opportunities for the technology industry to create new products and innovation in this field.
