In honor of the upcoming famed Shark Week, convenience store chain 7-Eleven has put together a series of shark-themed snacks and drinks to commemorate the occasion. The retailer offers an array of donuts, drink mugs, slushies and straws themed after the aquatic predators and the ocean that are ideal for viewers to enjoy while they binge watch shows on sharks.
Shark Week has become an annual occurrence on the Discovery Channel, and 7-Eleven is capitalizing on the binge-watching ritual by offering consumers easy to pick up and decorated snacks just for the occasion. The line up includes blue raspberry slushies designed to look like the ocean, shark-decorated donuts, shark gummy candies as well as themed merchandise such as slushie mugs, straws and coffee cups. The snacks can be picked up at any 7-Eleven location during Shark Week.
What's Driving This Trend
- Shark-themed Snacks
- Creating themed snacks and drinks to celebrate special events or occasions.
- Binge-watching Ritual
- Designing merchandise and treats that cater to the trend of binge-watching popular TV shows.
- Convenience Store Merchandise
- Developing unique and customized merchandise to attract customers and enhance their shopping experience.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to create themed snacks and drinks for special events and limited-time promotions.
- Entertainment
- Opportunity for entertainment companies to partner with retail outlets to create merchandise and treats that align with popular TV shows and events.
- Retail
- Opportunity for retail companies to curate unique and exclusive merchandise to attract customers and drive sales.
