MPreis, a chain of supermarkets in western Austria, bills itself as the world's first "Sexy Supermarket" through its use of stylish architecture and interior design.
For the last 15 years Mpreis has commissioned talented up and coming architects to design their stores based on their individual locations. This individual approach is a stark contrast to most uninspired cookie cutter buildings of chain retailers who find a formula and repeat it, regardless of location.
A keen eye for aesthetics continues inside the stores, which feature sleek cafÃ©'s and carefully chosen materials. And the experience goes beyond design â€" MPreis also understands the value of storytelling, emphasizing that the company is family-owned, and was founded by an entrepreneurial woman (Frau Therese MÃ¶lk) in the 1920s.
Surprisingly, price levels at MPreis aren't higher than at competing supermarkets in the region. Although award-winning design comes at a slightly higher cost than generic structures, the buildings look more expensive than they are.
World's First Sexy Supermarket
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- By: Lauren GMay 22, 2007