The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Kanesa David — September 12, 2023 — Pop Culture
References: superplastic.co & wwd
Grammy-winning musician The Weeknd has tapped Superplastic to create a collection commemorating the 10th anniversary of the artist's debut album, "Kiss Land." Superplastic's signature SuperJanky design takes center stage for this release, with three platinum vinyl figures in striking green, black, and red hues. Each figure is adorned with removable VR goggles that conceal their 3D eyes.
The collection is marketed towards fans of The Weekend, who currently holds the title of the world's most popular artist. Released precisely a decade after the debut of "Kiss Land," this limited-edition toy collection reflects the substantial impact of the album.
“It’s surreal to look back on 10 years since the release of Kiss Land and to see the lasting impact this album has had on me as an artist and how it continues to be received by my fans,” The Weekend said in a statement. “The Kiss Land collection is in recognition of this journey we are on together, and I am grateful to Superplastic for helping to bring this vision to life and celebrate this special moment.”
Image Credit: Superplastic
The collection is marketed towards fans of The Weekend, who currently holds the title of the world's most popular artist. Released precisely a decade after the debut of "Kiss Land," this limited-edition toy collection reflects the substantial impact of the album.
“It’s surreal to look back on 10 years since the release of Kiss Land and to see the lasting impact this album has had on me as an artist and how it continues to be received by my fans,” The Weekend said in a statement. “The Kiss Land collection is in recognition of this journey we are on together, and I am grateful to Superplastic for helping to bring this vision to life and celebrate this special moment.”
Image Credit: Superplastic
Trend Themes
1. Limited-edition Toy Collection - The Weeknd collaborates with Superplastic to release a limited-edition toy collection commemorating the 10th anniversary of his debut album, 'Kiss Land', with disruptive innovation potential in the collectible toy industry.
2. Superjanky Design - Superplastic's signature SuperJanky design takes center stage in The Weeknd's album figurine collection, offering a unique artistic approach with potential for disruptive innovation in the designer toy market.
3. Removable VR Goggles - The album figurines by Superplastic incorporate removable VR goggles, providing an interactive element and opening up opportunities for disruptive innovation through the integration of virtual reality technology in the collectible toy industry.
Industry Implications
1. Music Merchandise - The Weeknd's album figurine collection represents a disruptive innovation prospect within the music merchandise industry, offering a unique and collectible product line that appeals to fans and collectors alike.
2. Collectible Toy Market - Superplastic's partnership with The Weeknd for the album figurine collection presents a disruptive innovation opportunity within the collectible toy market, attracting fans of the artist and toy collectors alike.
3. Designer Toy Industry - The collaboration between The Weeknd and Superplastic in creating the album figurines introduces a disruptive innovation potential within the designer toy industry by merging music and art in a unique way.
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