Plastic Surgeon-Designed Shapewear

The Vixen Bodysuit Conforms to Its Wearer's Body Over Time

The Vixen bodysuit is the signature shapewear product from Lipo Queen, a brand that was created by Beverly Hills plastic surgeon Dr. Suzanne Trott. Though Trott specializes in lipo suction treatments and named her brand after the nickname she had been given, she launched The Vixen as an alternative to surgery to make women feel more confident in their bodies.

As The Vixen is meant to really accentuate curves and pull in the waist and thighs, it can be difficult for wearer's to get it on the first couple of times. This is because the bodysuit it meant to conform to the wearer's body as it's worn, similarly to a pair of jeans. After it's been broken in, the shapewear becomes easier to put on while still providing a slimming effect.

Image Credit: Lipo Queen

Medical Fashion
The trend of medically designed fashion items that cater to people's body shape are on the rise, and could offer opportunities in the fashion and medical industry.
Wearable Custom Fit
Customizable and wearable fit is the next trend in fashion, with companies working to create products that adapt themselves to the wearer's shape, thereby changing the way people look at fashion and style.
Non-invasive Body Transformation
With emphasis shifting towards natural beauty, there is a trend towards non-invasive body augmentation, with shapewear brands providing an alternative to surgical procedures.

Where This Applies

Fashion
Fashion designers can explore the potential of medically designed fashion that can be customized to the wearer's shape and provide a slimming effect.
Medical Devices
Medical device manufacturers can explore the potential of creating wearable products that help people achieve their desired body shape and boost confidence.
Beauty
Beauty industry players can leverage the trend of non-invasive body augmentation and work on creating products that provide a more natural alternative to surgical procedures.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 14%
Freshness 10%