The Sweetness by Sports Harnesses What Kids Love Most

 - Apr 3, 2014
References: sportscollaborative & fastcodesign
Sugar might not be very good for the human race as a whole, but when channeled in a creative process such as The Sweetness by Sports, a design collaborative based in Los Angeles, California, it is more than good, it is downright amazing. Granted, the building isn't made out of sugar. Instead, the design is inspired by the candy that kids love so much.

A playful and colorful take on the traditional serious museum, The Sweetness by Sports will surely attract the right audience (those between the ages of two to 13). Specifically inspired by classic sticky and gummy candies, the hues, textures and shapes are all reminiscent of treats, a concept that will surely rub off on the exhibits themselves.