Casual Graphic Muted Apparel

CROSSOVER & Mountain Research Drop THE SOUTHERN ANARCHO Capsule

CROSSOVER and Mountain Research work in collaboration to launch THE SOUTHERN ANARCHO collection full of graphic silhouettes. The duo unveil the limited edition collection as a celebration of both the Malaysion sneaker brand and streetwear retailer's 15th anniversary.

The capsule is spotlighted by a t-shirt project that is designed with references to both contributing efforts. The main design language perfectly blends the Japanese pro-nature anarchist energy with the Malaysian brand's urban and rebellious nature. The tees feature a skull logo true to CROSSOVER on the front and instead of the usual top hat, it is replaced with a Mountain Hat from the year 2013 accomapnie with a bandana covering the face with text beneath the graphic reading "for anarchists mountaineers saunterer biker + punks.”

Image Credit: CROSSOVER

Graphic Silhouettes
Opportunity for brands to collaborate and create limited edition collections with graphic silhouettes that combine different design languages.
Pro-nature Anarchist Energy
Disruptive innovation potential in merging Japanese pro-nature anarchist energy with urban and rebellious streetwear brands.
Collaborative T-shirt Projects
Emerging trend of limited edition t-shirt projects that commemorate brand anniversaries and blend design elements from multiple contributors.

Where This Applies

Streetwear
Streetwear industry has an opportunity to capitalize on the trend of blending different design languages and urban rebellious energy.
Fashion Retail
Fashion retailers can leverage the trend of limited edition collaborative collections to attract customers and celebrate brand milestones.
Graphic Design
Graphic designers are well-positioned to explore the opportunity of creating unique and visually appealing t-shirt projects that combine different design elements.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 3%
Freshness 9%