'The Snug' Was Created to Reach the Millennial Demographic
Mishal Omar — September 12, 2016 — Art & Design
The Snug is a home decor and DIY site that was created by media giant 'Time Inc.' in order to target the lifestyle desires of the Millennial demographic.
With ample evidence that Millennials respond well to online content that focuses on affordable, versatile and DIY home decor, the media company created The Snug. Visually, it is clear that the site caters to the Millennial demographic with clickbait titles, simple visuals and plenty of pop-culture references. The website provides its users with information on how to create their own home products whether functional or simply decorative. This provides the personalized, artisan processes and aesthetics that the younger generation tends to prefer.
This DIY decor site targets its core demographic by thoroughly researching the lifestyle and consumption habits that this demographic exhibits.
With ample evidence that Millennials respond well to online content that focuses on affordable, versatile and DIY home decor, the media company created The Snug. Visually, it is clear that the site caters to the Millennial demographic with clickbait titles, simple visuals and plenty of pop-culture references. The website provides its users with information on how to create their own home products whether functional or simply decorative. This provides the personalized, artisan processes and aesthetics that the younger generation tends to prefer.
This DIY decor site targets its core demographic by thoroughly researching the lifestyle and consumption habits that this demographic exhibits.
Trend Themes
1. Affordable DIY Home Decor - Enterprises can tap into the growing demand for affordable DIY home decor among Millennials by offering budget-friendly and easily customizable products or services.
2. Personalized Artisan Processes - Businesses can capitalize on the preference of the younger generation for personalized and artisan processes by providing DIY kits or workshops that allow Millennials to create their own unique home products.
3. DIY Lifestyle Content - Companies can seize the opportunity to engage Millennials by creating online platforms or content that offers tips, tutorials, and inspiration for DIY home decor projects in a visually appealing and accessible way.
Industry Implications
1. Home Decor Retail - Home decor retailers can innovate by offering a curated selection of affordable DIY products and collaborating with influencers or DIY experts to provide guidance and inspiration tailored to the Millennial demographic.
2. Creative Workshops - Creative workshop spaces can cater to the growing demand by organizing DIY decor workshops that teach Millennials various techniques and offer a platform for them to explore their creativity and create personalized home products.
3. Digital Media and Content Creation - Digital media companies can tap into this trend by launching online platforms or publishing DIY-centric content that combines engaging visuals, relatable narratives, and step-by-step instructions to cater to the DIY lifestyle of Millennials.
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