According to Icelandic ancient myths, seals are believed to be condemned humans. Designer PrjÃ³nsdÃ³ttir Vik explains this mythical story on his site to describe the focus of one of his latest products, the Sealpelt.
The Sealpelt is made of 100% Icelandic wool, comes in nine colors and will definitely keep you warmâ€”never mind your ridiculous look, of course.
Implications - The Sealpet joins the ever-growing number of items that are very similar to the Snuggie. It's pretty much a replica of the original product but it has its own twists so that it stands on its own in terms of originality. With Snuggies' surprising success in the market, it's likely that more and more incarnations of it such as the Sealpelt will pop up in stores.