Oi Polloi and Berghaus Breathe Life Back to the Ice Cap 78 Jacket
Manchester-based retail label Oi Polloi taps fellow British brand Berghaus on a new collaborative project, bringing life back to the Ice Cap 78. Recognized as one of the most iconic jackets by the brand, it arrives just in time for the Fall/Winter 2021 season.
The jacket is finished with a padded taffeta fabric material for a newly updated touch and it is offered in the color palettes of Medieval Blue and Volcano or Forest Biome and Dusk. The jacket features details including a full zippered fastening, press stud storm flap, and a drawcord-adjustable hood that boasts detachable capabilities. Each tonal design is completed with a muted Berghaus branding on one of the stud-fastened slash pockets.
Image Credit: Oi Polloi
The jacket is finished with a padded taffeta fabric material for a newly updated touch and it is offered in the color palettes of Medieval Blue and Volcano or Forest Biome and Dusk. The jacket features details including a full zippered fastening, press stud storm flap, and a drawcord-adjustable hood that boasts detachable capabilities. Each tonal design is completed with a muted Berghaus branding on one of the stud-fastened slash pockets.
Image Credit: Oi Polloi
Trend Themes
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Revived Puffer Jacket Fashion — Collaborations between legacy brands may bring new life and updated styling to classic outerwear apparel.
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Color-block Trend — Designers may look to layer color-block patterns to provide updated styling to classic designs.
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Detachable Hood Design — Incorporating detachable hoods as a design element may offer added versatility to jacket designs.
Industry Implications
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Outdoor Apparel Industry — Heritage outdoor apparel companies may collaborate to bring innovative and fashionable updates to classic designs.
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Fashion Industry — Designers and fashion brands may experiment with color-blocking patterns to add new designs to customers' wardrobes.
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Sporting Goods Industry — Updating features such as detachable hood designs on performance jackets may provide an opportunity for athletic wear companies to innovate in customer comfort and usability.
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