The Science of Play diorama by Kyle Bean is full of fun. With tons of details including chalkboard drawings, chemistry sets and cell diagrams, Kyle Bean’s papercraft creation takes viewers all the way back to their high school science class days.
Created for Rubbish Magazine, The Science of Play is a diorama that schools in science and in art simultaneously. This is much better than a real chemistry lab!
Implications - Thanks to the advent of the Internet, few things are more important in the marketing world than the ability of your advertisement to go viral. Companies seeking to create viral marketing would be wise to use comedic and unconventional methods of marketing. Parodies, puppets, cartoons, and characters are just some of the ways a company can create a connection with a consumer strong enough that the consumer may share the video with his/her peers and friends.