Mary-Kate and Ashley Olsen both have an impeccable sense of style, therefore it's not at all surprising that their The Row AW10 collection reflects that. Actually, if it didn't, it would force me to question whether or not they actually assembled their kick-ass ensembles themselves.
Debuted during New York Fashion Week, The Row AW10 collection is demure yet edgy, just like the twins are themselves. A line that can easily translate off the runway, I can't wit until it hits stores.
Key Themes Behind This Trend
- Demure-yet-edgy Collections
- Fashion industry can explore creating collections that marry both demure and edgy styles for a unique touch to designs.
- Celebrity-inspired Minimalism
- Fashion businesses can gather inspiration from celebrities' minimalist styles to create clothing lines for a niche market.
- Runway-to-retail Translations
- Fashion retailers can explore creating a runway-to-retail approach to clothing design to meet the demands of their customers.
Where This Applies
- Fashion Industry
- Diversity in designs in the fashion industry is essential to meet the ever-changing consumer demands.
- Retail Industry
- Retail consumers are looking for unique pieces that reflect their personality, so in-store designers should be utilized to create unique fashion designs.
- Celebrity Industry
- Celebrities are constantly influencing the fashion industry, so collaborating with them to create clothing lines would be profitable for both parties.
