Interactive Concert Installations

Weave Art into Music with The Principals 'Hammertone'

Transform any concert into a magical art display with The Principals 'Hammertone.' Currently being used for the MoMA PS 1's Summer Warm Up outdoor music series, the Hammertone was created by the Brooklyn-based design studio The Principals. The technique to make this colorful interactive environment was a blend between traditional craftsmanship and incorporating new technologies.

According to The Principals site the Hammertone is made from, "woven LED strips and paper squares, networked through a series of sensors which read the aural vibrations created by the artists - responding through light, shadow and geometry." Turning on at dusk, the Hammerton will accompany the performances of musicians such as Lemonade, Pearson Sound and Jamie XX opening the imagination of viewers.

Held in the MoMA PS1's courtyard, The Principals Hammertone will collaborating with artists every Saturday until September 8th.

Interactive Concert Installations
Create immersive experiences by blending traditional craftsmanship with new technologies in concert installations.
Woven LED Strips
Utilize woven LED strips and sensors to create dynamic visual displays that respond to sound.
Art-infused Music Experiences
Integrate art and music to engage and captivate audiences in unique and magical ways.

Sectors Adopting This

Music Events
Transform music events into interactive experiences by incorporating innovative technologies and artistic elements.
Design and Architecture
Combine design, architecture, and technology to create installations that push the boundaries of traditional craftsmanship.
Art Galleries and Museums
Enhance art exhibitions with interactive installations that bridge the gap between visual art and music.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 48%
Freshness 8%

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