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Chef-Curated Frozen Appetizers

The Pioneer Woman Teamed Up with Kraft Heinz on Some Frozen Foods

— October 12, 2019 — Lifestyle
If you need a little help getting through your holiday hosting duties, The Pioneer Woman has you covered. Thanks to a new partnership with Kraft Heinz, The Pioneer Woman is releasing an entire lineup of frozen breakfasts, side dishes, and appetizers.

The Pioneer Woman's new frozen foods lineup includes a number of savory breakfast options, such as Poppable Chorizo Egg Bites and Cowgirl Quiche. In terms of side dishes, there's classics like Green Bean Casserole, and innovative options such as Sweet Potato and Kale Casserole. All of the new dishes are heat-and-eat, which means you can skip all the time-consuming prep. All of the meals were also carefully crafted by The Pioneer Woman herself, Ree Drummond.

Available at retailers nationwide, the new dishes are perfect for the fall season.


Image Credit: The Pioneer Woman.
Trend Themes
1. Chef-curated Frozen Foods - The collaboration between The Pioneer Woman and Kraft Heinz offers a trend in chef-curated frozen appetizers and side dishes, allowing busy individuals to quickly and easily prepare high-quality meals at home.
2. Convenience in Meal Preparation - The heat-and-eat feature of The Pioneer Woman's frozen foods lineup taps into the trend of convenient meal preparation, providing consumers with easy and time-saving options for breakfast, side dishes, and appetizers.
3. Celebrity Chef Collaborations - The partnership between The Pioneer Woman and Kraft Heinz exemplifies a trend of celebrity chef collaborations in the food industry, creating innovative and flavorful frozen food options for consumers.
Industry Implications
1. Frozen Food Industry - The release of The Pioneer Woman's frozen foods lineup by Kraft Heinz presents an opportunity for the frozen food industry to explore chef-curated options, meeting the demand for convenient, high-quality meals.
2. Food Manufacturing Industry - The collaboration between The Pioneer Woman and Kraft Heinz highlights an opportunity for the food manufacturing industry to incorporate celebrity chef expertise and create new and innovative frozen food offerings.
3. Retail Industry - The availability of The Pioneer Woman's frozen foods at retailers nationwide showcases an opportunity for the retail industry to tap into the growing demand for chef-curated frozen appetizers and side dishes, attracting diverse and busy consumers.
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