All-in-One Lip Treatments

The Outset's Lip Oasis Delivers Hydration, Plumping & Barrier Protection

The Outset's Lip Oasis is the newest addition to Scarlett Johansson's clean and clinically proven gentle skincare brand, and it's a multi-benefit lip treatment that delivers intense moisture and hydration, a gentle plumping action, high shine and nourishing barrier protection. Based on a clinical study, this product is beneficial for boosting lip hydration and enhancing lip skin barrier function.

This conditioning lip treatment meets the demand for skin-caring lip products, and delivers lasting comfort without stickiness. Key ingredients include sugarcane-derived squalane, lactic acid to boost brightness and diminish hyperpigmentation, plus Maxi-Lip to stimulate collagen production and a trademarked Hyaluroset Complex—a botanical alternative to hyaluronic acid.

Lip Oasis was intentionally packaged to minimize waste with incorporated post-consumer recycled materials.

Hydration-boosting Lip Care
Lip treatments prioritizing deep hydration address customers' needs for long-lasting moisture and comfort.
Clean Beauty Innovations
The rise of clean beauty products highlights consumers' preference for clinically effective and environmentally conscious formulations.
Multi-functional Cosmetics
Combining multiple benefits such as plumping, hydration, and barrier protection in one product streamlines beauty routines and increases product value.

Industries Being Reshaped

Cosmetics
Innovations in cosmetics offer customers high-performing products with added skincare benefits, enhancing appeal and market differentiation.
Sustainable Packaging
The focus on reduced-waste packaging supports the demand for environmentally-friendly and sustainable product solutions.
Natural Ingredients
Utilizing natural and derived ingredients that match or surpass synthetic alternatives fulfills consumer desire for safer, green beauty products.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 64%
Freshness 36%